The Impact of Business intelligence on the Effectiveness of Decision Making (KEY IJP************958)

• Vrajesh Modh

Abstract

This study investigates the idea of business intelligence (BI) and its influence on the quality of decision making inside businesses. The use of data analysis techniques and tools to acquire, combine, and analyse vast volumes of data to assist decision making is referred to as business intelligence (BI). The report presents an overview of BI and its different components, such as data warehousing, data mining, and online analytical processing. The study investigates the link between BI and decision-making quality, emphasising how BI may assist businesses in making better informed, data-driven decisions. The research also cites various problems that firms may encounter while implementing BI, such as data quality concerns and reluctance to change. BI technologies provide a synergistic potential for quality decision making and organisational success. In IT firms, BI technologies provide a synergistic potential for quality decision making and organisational growth. BI solutions may help firms make informed, data-driven choices and enhance their performance by giving useful insights into company processes.