Paper Contents
Abstract
Businesses that sell goods and services directly to consumers online are known as e-commerce. Because it saves time, provides convenient payment methods, and provides access to a wide variety of products, online shopping is growing in popularity. Smartphone use has further simplified online buying in developing nations like India. Nonetheless, a lot of Indians still believe that shopping in actual places is more fun. This demonstrates a range of consumer preferences that require further clarification. This study examines the offline and online shopping habits of residents in Mumbai's Mira-Bhayander. The study's foundation was information acquired from other sources. People in Mira-Bhayander City choose to shop both online and offline, despite the fact that online shopping is becoming more popular.
Copyright
Copyright © 2025 Deepak R. Sukhija. This is an open access article distributed under the Creative Commons Attribution License.
