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In order to establish a very strong relationship with the customer, companies need to tap into the shoes of customers where they need to evoke the memories from the past and they need to integrate through the emotional aspects of the consumer. To achieve this one proven strategy is the integration of Nostalgia Advertising. In various field this nostalgia marketing has gained attraction. In simple the personal experiences of the consumer are being attached to the product consumptions and it cannot be overlooked. But it can be leveraged. Various studies suggests that nostalgia advertising and when customers purchase it creates a positive environment for them and brand image get positive yields. Various scholars said that brands missed our nostalgic advertising. But brands have started realizing. There is a scarcity of research on this topic. One of finest examples which Trump used was MAMA .This slogan was evoked into the minds of citizens Therefore many marketers have taken advantage of this situation and they are trying to promote their products in different ways. The main intention to do this is to make customers the purchase decision and the decision of purchasing the buying decision. Marketing people always try to evoke pleasant feelings. So nostalgic marketing evokes to be favorable and disposed

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