Paper Contents
Abstract
This study investigates the influence of social media on consumer purchasing behavior, focusing specifically on Flipkart, one of India's leading e-commerce platforms. With the proliferation of digital connectivity, social media platforms such as Facebook, Instagram, and YouTube have become pivotal in shaping consumer perceptions and decisions. Flipkart has strategically harnessed these platforms to enhance its market presence and consumer engagement.
Copyright
Copyright © 2025 Sulabh Raj. This is an open access article distributed under the Creative Commons Attribution License.
Paper ID:
IJPREMS50600054319
ISSN:
2321-9653
Publisher:
ijprems