Paper Contents
Abstract
Factors that determine choice in the use of the services of digital banking can be used to find out if it is adopted among various age groups. E-banking is convenient, but its adoption varies with demographics, technological aptitude, perception of trust in the security of digital formats, and needs based on lifestyle. A sample is divided into three age groups: the young, aged 1835; middle-aged, 3650; and seniors, 51+. Therefore, it was concluded that the adoption rate is at its highest among the young because they are familiar with a technological platform, the middle-age segment wants convenience but are restrained by security issues, and the old segment resists e-banking due to low digital literacy and loss of confidence. Conclusion Recommendations of Research With the financial organizations, user-friendly design must be improved, effective digital literacy programs should be established, and security issues should also be overcome to increase the usage rate of e-banking services among all age groups and promote access to finance.Key words:Social Media, Movie-Going Decisions, Consumer Behaviour, Online Reviews, Audience Preferences, Digital Engagement.
Copyright
Copyright © 2025 M.VISHNU. This is an open access article distributed under the Creative Commons Attribution License.
