Paper Contents
Abstract
This study examines consumer perception and awareness of green marketing strategies adopted by mobile manufacturing companies in Trichy City, India. As environmental concerns rise, mobile brands are adopting eco-friendly practices like recyclable packaging and e-waste programs. Through a survey of 144 respondents and statistical analysis, the study found that while consumers generally support green initiatives, gaps in awareness and trust remain. Social media is the primary source of information, but lack of clarity, higher costs, and performance concerns limit wider adoption. The study highlights the need for transparent communication and genuine efforts by brands to bridge this gap and build lasting consumer trust.
Copyright
Copyright © 2025 Harish Srinivasan. This is an open access article distributed under the Creative Commons Attribution License.
