Paper Contents
Abstract
This study analyzes important elements including ease, trust, transparency, and customisation to look at how digital marketing affects customer happiness. Through the use of structured surveys, the study draws attention to the positive and negative aspects of digital marketing, such as increased accessibility and participation as well as worries about intrusive advertising and data protection. Age affects online shopping behaviour, according to statistical data, highlighting the necessity of focused tactics. According to the study's findings, companies should prioritize interactive content, ethical data handling, and personalization in order to increase consumer happiness and cultivate enduring loyalty in the cutthroat digital market.
Copyright
Copyright © 2025 Dr. K. pavithra. This is an open access article distributed under the Creative Commons Attribution License.
