Paper Contents
Abstract
This study investigates how Direct-to-Consumer (D2C) startups perceive and implement digital marketing. Emphasizing factors such as tool awareness, perceived benefits, and competitive pressures, the research explores how these startups manage digital marketing in-house versus outsourcing. Through surveys and statistical analysis, including multiple regression and chi-square tests, this study reveals the challenges and opportunities D2C brands encounter in leveraging digital strategies for growth. The findings provide valuable insights into enhancing digital marketing effectiveness for startups in competitive environments.
Copyright
Copyright © 2025 Pradeep TS. This is an open access article distributed under the Creative Commons Attribution License.
Paper ID:
IJPREMS50300024920
ISSN:
2321-9653
Publisher:
ijprems