Paper Contents
Abstract
McDonald's is a global leader in the fast-food industry, recognized for its innovative and effective marketing strategies. This study aims to analyze McDonald's marketing strategies that contribute to its sustained success. The research focuses on promotional tactics, pricing strategies, product innovations, and digital marketing efforts. A qualitative approach, including secondary data analysis, is used to evaluate the effectiveness of these strategies. The study highlights how McDonald's adapts to local markets while maintaining its global brand identity. The findings indicate that customer-centric strategies, digital transformation, and localized marketing play a significant role in McDonalds success. Keywords: McDonald's, Marketing Strategies, Brand Positioning, Consumer Behavior, Digital Marketing, Competitive Advantage
Copyright
Copyright © 2025 Sanjana Shyam Tambe. This is an open access article distributed under the Creative Commons Attribution License.
