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A STUDY ON GREEN BANKING INITIATIVES IN THE BANKING SECTOR: THE DIGITAL TRANSFORMATION OF BANKING SERVICES

Rahul Thomas Thomas

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Paper Contents

Abstract

The financial industry has adopted green banking as a sustainable and environmentally friendly method that bridges the gap between technological advancements and environmental awareness. This report examines how green banking activities push sustainability while remaining open to technological advancements, discussing the benefits, risks, and potential future trends in digital change within green banking. Using both qualitative and quantitative methods, the research assesses how digitalization supports environmentally friendly banking activities, such as paperless banking, green loans, and environmentally friendly investment portfolios. The findings show that while digitalization increases the efficiency of green banking, cybersecurity threats and regulatory issues remain the primary concerns.Its goal is to promote sustainable development by reducing carbon footprints, encouraging eco-friendly investments, and enabling green finance for energy-efficient buildings, green enterprises, and renewable energy projects. Green bank operations include carbon credit trading, energy-efficient stores, green loans, paperless banking, and investments in environmental conservation through corporate social responsibility (CSR) programs. Green banking, which connects financial services with environmental objectives, lowers climate risks while simultaneously boosting stakeholder confidence and long-term profitability. This essay explores the main tactics, benefits, drawbacks, and potential future paths of green banking, emphasizing how it can help create a more robust and sustainable financial system. In order to promote ethical banking practices and investments, green banking initiatives seek to integrate eco-friendly methods into the financial system.

Copyright

Copyright © 2025 Rahul Thomas. This is an open access article distributed under the Creative Commons Attribution License.

Paper Details
Paper ID: IJPREMS50300020976
ISSN: 2321-9653
Publisher: ijprems
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