Paper Contents
Abstract
The rapid expansion of the internet has transformed traditional marketing approaches, giving rise to internet marketing as a dominant strategy for businesses worldwide. This study explores various internet marketing strategies, their impact on consumer behavior, and their effectiveness in enhancing brand awareness and sales. The research examines key elements such as search engine optimization (SEO), social media marketing, content marketing, email marketing, and pay-per-click (PPC) advertising. Additionally, it highlights the role of data analytics and artificial intelligence in personalizing online marketing campaigns. The findings provide insights into how businesses can leverage digital marketing tools to enhance their online presence and drive customer engagement.
Copyright
Copyright © 2025 Shaikh Asif Moosa . This is an open access article distributed under the Creative Commons Attribution License.
