Paper Contents
Abstract
In the dynamic Indian consumer electronics market, Xiaomi has emerged as a dominant player by leveraging aggressive pricing, product innovation, and strategic digital marketing. This study investigates the effectiveness of Xiaomis marketing strategies and their impact on the perception of tech enthusiastsa critical and influential segment The brand has particularly succeeded among tech enthusiastsa segment that is digitally active, innovation-focused, and plays a key role in influencing broader consumer behaviour. This study explores how Xiaomis marketing strategies align with the expectations of tech-savvy consumers and how these strategies shape brand perception and loyalty.
Copyright
Copyright © 2025 DR.M.ROBINSON. This is an open access article distributed under the Creative Commons Attribution License.
