Paper Contents
Abstract
This paper explores the integration of Artificial Intelligence (AI) in enhancing personalize, predictive analytic, and customer engagement in marketing strategies. It examines the role of AI in personalizing customer experiences through advanced segmentation techniques, allowing businesses to tailor content and communication to individual preferences. The study evaluates the effectiveness of AI-driven predictive analytic in improving marketing decision-making, optimizing content delivery, and forecasting customer behavior. Additionally, it investigates the correlation between AI adoption and marketing return on investment (ROI), highlighting the potential for AI to drive measurable business outcomes. Through a comprehensive analysis, the research provides insights into how AI can transform marketing practices, increase customer engagement, and ultimately boost marketing performance.
Copyright
Copyright © 2024 NAVEEN V. This is an open access article distributed under the Creative Commons Attribution License.
