Paper Contents
Abstract
: This study examines the impact of digital marketing strategies on customer retention at HanaV Manufacturing, focusing on social media, email marketing, and personalized advertising. Through surveys and data analysis, the research identifies key factors influencing customer loyalty and repeat purchases. Findings highlight the effectiveness of targeted digital engagement in enhancing long-term relationships. The study provides actionable insights for businesses to optimize digital marketing efforts for sustainable growth.
Copyright
Copyright © 2025 sabetha B. This is an open access article distributed under the Creative Commons Attribution License.
Paper ID:
IJPREMS50400011917
ISSN:
2321-9653
Publisher:
ijprems