Paper Contents
Abstract
Instagram fashion influencers have transformed how youths prefer fashion, visuals storytelling to promote trends. This study examines their impact on youths in , India, focusing on fashion purchasing behavior, body image, and social aspirations. A mixed-methods approach, combining a survey of 120 respondents reveals that influencers drive trend adoption and purchases but also contribute to body dissatisfaction and social pressure. Recommendations include social media literacy programs and aesthetic influencer content to attract youths with responsible engagement.
Copyright
Copyright © 2025 VASANTH JOSANT P. This is an open access article distributed under the Creative Commons Attribution License.
Paper ID:
IJPREMS50600071463
ISSN:
2321-9653
Publisher:
ijprems