Paper Contents
Abstract
Samsung is one of the worlds leading generation businesses and a dominant player within the Indian electronics and phone market. This examination explores its entire advertising and marketing method in the Indian context. It investigates how Samsung combines product innovation, competitive pricing, and numerous promotional tactics to cater to a giant and sundry Indian patron base. The study additionally emphasizes Samsungs adaptability to local market dynamics and its emphasis on consumer delight and company. Through primary and secondary studies, this paper evaluates how Samsung has sustained its leadership function amidst severe market competition.
Copyright
Copyright © 2025 Kranti Mukund Bansode . This is an open access article distributed under the Creative Commons Attribution License.
