Paper Contents
Abstract
Bangalore, is the "Silicon Valley of India," has witnessed sudden urbanization and lifestyle transformation and a rising demand for quick food. During the last decade, small-sized fast-food activities, such as franchisee-run outlets and stand-alone street stalls, have flourished. The businesses provide low-cost, affordable, and healthy food, with working professionals and students being its major customers, particularly from all age groups.This research investigates the emergence of small-scale fast-food businesses in Bangalore, the drivers of their growth, the issues encountered by entrepreneurs, and their effects on the city's food business and economy. Franchise stalls offer the benefits of brand identity, quality consistency, and business assistance, making them a viable choice for new entrants. Conversely, individual street food sellers enjoy flexibility, lower expenses, and direct customer interaction.The most important drivers of this growth are shifting food patterns, rising disposable income, convenience, and digital food ordering platforms. Nevertheless, the owners of small businesses also encounter challenges such as competition, rising operational expenses, food safety laws, and innovative marketing strategies.This study is intended to offer insights into the Bangalore fast food industry, which will assist potential entrepreneurs in comprehending the opportunities and challenges. It also points out the impact of government policies and technological innovation on the future of small-scale food enterprises. The conclusions of this study can be a useful reference for business owners, policymakers, and investors who wish to venture and maintain food businesses in Bangalore's competitive market.
Copyright
Copyright © 2025 S PREM KUMAR. This is an open access article distributed under the Creative Commons Attribution License.
