A STUDY ON THE ROLE OF EMPLOYEE ENGAGEMENT IN ENHANCING EMPLOYEE RETENTION AT SARAVANA SELVARATHINAM RETAIL PVT LTD
Rajesh M M
Paper Contents
Abstract
This study explores the impact of employee engagement on retention at Saravana Selvarathinam Retail Pvt Ltd. In a competitive retail environment, maintaining a committed workforce is essential for organizational success. This research examines the influence of factors such as job satisfaction, workplace culture, training programs, leadership effectiveness, and employee recognition on retention rates. Data collection was conducted through structured questionnaires and observational analysis, evaluating key metrics like employee turnover rates, job satisfaction levels, and engagement scores. The findings aim to provide actionable recommendations for enhancing employee engagement, reducing turnover, and fostering long-term workforce stability. This study highlights the importance of strategic employee engagement initiatives in achieving sustainable business growth and employee satisfaction.
Copyright
Copyright © 2025 Rajesh M. This is an open access article distributed under the Creative Commons Attribution License.