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AI-Powered Content Optimization: Enhancing Digital Engagement Through Deep Learning and NLP

Smit Parmar Parmar

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Abstract

In the era of digital transformation, content optimization has become pivotal for enhancing user engagement, improving search engine visibility, and delivering personalized experiences. This paper explores the integration of Artificial Intelligence (AI) in content optimization, with a particular focus on deep learning techniques. AI-powered content optimization leverages natural language processing (NLP), machine learning (ML), and predictive analytics to automate and refine content creation, curation, and distribution. The proposed approach utilizes deep learning models such as transformers and recurrent neural networks to analyse user behaviour, semantic relevance, and contextual cues, enabling the generation of highly tailored content strategies. Experimental evaluations demonstrate significant improvements in content performance metrics including click-through rates (CTR), dwell time, and user satisfaction. This research highlights the transformative potential of AI in optimizing digital content at scale and sets the groundwork for further advancements in intelligent content management systems.

Copyright

Copyright © 2025 Smit Parmar. This is an open access article distributed under the Creative Commons Attribution License.

Paper Details
Paper ID: IJPREMS50300052066
ISSN: 2321-9653
Publisher: ijprems
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