Paper Contents
Abstract
In current article, we investigate consumer satisfaction in short food supply chains. Particularly, we examine that customer satisfaction is impacted by various elements of marketing mix in short food supply chains. Survey that serves as foundation for our empirical investigation employs method termed multi-criteria satisfaction analysis. According to our research, manufacturers, and sales processes are most essential elements of the marketing mix. They additionally possess exceptional customer satisfaction indicators giving short food supply chains a competitive edge. Short food supply chains are at serious risk from factors including pricing, location, advertising, and shopping atmosphere. Customers take product's outstanding quality for granted, as demonstrated by its high satisfaction rating and low significance rating. Results indicate that largest consideration should be placed on production and sales processes.
Copyright
Copyright © 2025 Vijiyapraba M. This is an open access article distributed under the Creative Commons Attribution License.
