Paper Contents
Abstract
The rapid evolution of e-commerce in India has given rise to a new segment known as "quick commerce," characterized by ultra-fast delivery of goods, typically within 10 to 30 minutes. This research paper explores the emergence, growth, and challenges of quick commerce in India, using a case study approach focusing on three leading players: Zepto, Swiggy Instamart, and Blinkit. The study investigates the operational strategies, technological innovations, and consumer behavior that drive the success of these platforms. Additionally, it analyzes the competitive landscape and the impact of quick commerce on traditional retail and logistics sectors. By examining the business models and performance metrics of Zepto, Swiggy Instamart, and Blinkit, this paper provides insights into the sustainability and future trajectory of quick commerce in India. The findings suggest that while quick commerce offers significant convenience to consumers, it faces challenges related to profitability, supply chain management, and regulatory compliance. This study contributes to the understanding of quick commerce as a disruptive force in the Indian retail ecosystem and offers recommendations for industry stakeholders to navigate this dynamic market.
Copyright
Copyright © 2025 Ashwin Singhai. This is an open access article distributed under the Creative Commons Attribution License.
