Paper Contents
Abstract
One of the most successful sharing platforms in the hotel industry is the Airbnb application, with several empirical studies about Airbnb. However, further studies are still needed in other developing countries, for there is a gap in the literature about Airbnbs presence in the Philippines. Since Airbnb has gained popularity over the years, it is essential to know travelersmotivations for choosing Airbnb accommodations. This is the main objective of the study. The interplay between traveler profiles, traveler habits, and their motivations for selecting Airbnb accommodations are analyzed via a quantitative survey. Also, importance-performance analysis (IPA) was used to examine the recognized importance and performance of Airbnb accommodation and their motives for selecting it. The result showed that price was the primary motive, and location was secondary. In addition, price and location attributes are essential, but in their experience, the performance is low as well. Authentic experience and social interaction are not that important, but based on their experience, the performance is high.Keywords: Airbnb, motivation, sharing economy, importance-performance analysis
Copyright
Copyright © 2025 Eda Psalm M. Castigon. This is an open access article distributed under the Creative Commons Attribution License.
