Paper Contents
Abstract
Abstract:In todays fast-changing financial world, millennialsthose born between 1981 and 1996are emerging as an important group of investors. This study aims to understand what factors influence their investment choices and how much financial risk they are willing to take. Unlike earlier generational, millennials have grown up with technology, easy access to financial information, and digital investment platforms, which shape their decisions in unique ways.This research explores how income, education, digital awareness, social influence, and personal goals affect millennialsinvestment behavior. It also looks into their preferred types of investments, such as mutual funds, stocks. Through the lens of Generational Theory, the study highlights how millennials differ from other generations in their approach to money and risk.Overall, this research offers useful insights into how millennials think about investing, and what motivates them to make financial decisions in todays dynamic economic environment.Keywords: Millennials, Investment Behaviour, Investment Preferences, Risk Appetite, Financial Literacy.
Copyright
Copyright © 2025 Anuja Subhash Deshmukh. This is an open access article distributed under the Creative Commons Attribution License.
