Paper Contents
Abstract
Abstract: In the current climate, ecotourism is emerging as a growing sector within India's tourism industry. Ecotourism represents a novel trend in modern business practices, offering innovative and sustainable business models that protect and enhance socially responsible and beneficial commercial initiatives, resulting in significant job creation. This aspect of trade is expanding and assisting nations in generating substantial revenue by crafting a new and unique business strategy. It is expected to revolutionize the entire tourism sector in the near future. Ecotourism has experienced significant growth both worldwide and within India, greatly influencing the business landscape and adhering to international standards. This growth has brought forth various challenges as well as opportunities to address risks and uncertainties through sustainable business methods. Sustainable development is a comprehensive concept aimed at fulfilling present needs without compromising the capability of future generations to meet their requirements. It is clear that sustainable practices are crucial for any organization's future because they offer a plethora of opportunities and potential advantages. Since the Ministry of Tourism regularly raises its budgetary allotment for the industry annually, guaranteeing proper alignment, India has recently witnessed impressive advancements and improvements in the development of the tourism industry. The rise of ecotourism practices has resulted in specific social issues related to sustainability. It has exacerbated a number of social problems, economic leaks, deforestation, environmental degradation, overcrowding, cultural erosion, neglect, inadequate infrastructure, local population exploitation, seasonal dependency, poor management, and a lack of regulations. Greenwashing is a major contemporary issue in ecotourism. This paper's goals are to define the role and significance of sustainable business approaches to tourism, the difficulties they encounter, and the relationship between business and sustainability. It also seeks to determine the best ways to advance the ecotourism sector within the parameters of sustainable business practices.Keywords: Ecotourism, Sustainability, India, Economic Growth, Risks and Challenges
Copyright
Copyright © 2025 Anwar Hussain. This is an open access article distributed under the Creative Commons Attribution License.
