Paper Contents
Abstract
AbstractIn today's digital landscape, corporate social responsibility (CSR) has become a vital component of online marketing strategies. This study explores the impact of CSR initiatives on consumer engagement and brand loyalty in online platforms. A comprehensive analysis of successful CSR strategies employed by leading online companies reveals the importance of aligning business goals with social and environmental responsibilities. The findings highlight the effectiveness of CSR-driven marketing approaches in enhancing brand reputation, customer trust, and ultimately, driving business growth.
Copyright
Copyright © 2024 THANGARAJ I. This is an open access article distributed under the Creative Commons Attribution License.
Paper ID:
IJPREMS41100080089
ISSN:
2321-9653
Publisher:
ijprems