Paper Contents
Abstract
Green marketing is a phenomenon which has developed particular important in the modern market. This concept has enabled for the re-marketing and packaging of existing products which already adhere to such guidelines. Additionally, the development of green marketing has opened the door of opportunity for companies to co- brand their products into separate line, lauding the green-friendliness of some while ignoring that of others. Such marketing techniques will be explained as a direct result of movement in the minds of the consumer market. As a result of this businesses have increased their rate of targeting consumers who are concerned about the environment. These same consumers through their concern are interested in integrating environmental issues into their purchasing decisions through their incorporation into the process and content of the marketing strategy for whatever product may be required. The main objective of the paper is to know the awareness of people towards green marketing, that they are aware of and are they really believe in this concept. Second objective is that green marketing really helps to save the environment or not. The paper also examines future of green marketing and concludes that green marketing is something that will continuously grow in both practice and demand.
Copyright
Copyright © 2025 Dr.R.IYAPPAN. This is an open access article distributed under the Creative Commons Attribution License.
