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Business Development Tactics: Pricing Strategies and Media Partnerships in Digital Marketing Research Area

Junaid Ahmad Ahmad

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Paper Contents

Abstract

In a rapidly evolving digital landscape, effective business development demands adaptive pricing strategies and shrewd media partnerships. This article explores practical approaches to setting competitive service prices in digital marketing and the role of strategic alliances in expanding business reach and influence. Drawing from firsthand professional experiences in social media, content management, and multi-channel marketing, the discussion highlights actionable tactics for startups and growing agencies aiming to maximize value in a competitive environment.

Copyright

Copyright © 2025 Junaid Ahmad. This is an open access article distributed under the Creative Commons Attribution License.

Paper Details
Paper ID: IJPREMS50700041438
ISSN: 2321-9653
Publisher: ijprems
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The International Journal of Progressive Research in Engineering, Management and Science is a peer-reviewed, open access journal that publishes original research articles in engineering, management, and applied sciences.

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