Paper Contents
Abstract
This study explores consumer attitudes and preferences within the rapidly growing Indian e-commerce sector, focusing on two leading platforms: Amazon and Flipkart. Using primary data collected through a structured online survey, the research aims to understand purchasing behavior, satisfaction levels, product preferences, and platform-specific strengths and weaknesses as perceived by Indian consumers. The analysis covers various demographic segments and evaluates critical factors such as price efficiency, product variety, delivery performance, and customer service quality. The findings reveal a clear consumer inclination towards Amazon in terms of overall satisfaction and service reliability, while Flipkart shows strength in pricing and localized appeal. The study also highlights common drawbacks experienced by users on both platforms, such as delayed deliveries and return-related issues. By identifying these patterns, the research offers actionable insights for e-commerce businesses aiming to enhance user experience and customer loyalty in a highly competitive market.
Copyright
Copyright © 2025 Divyansu Singh. This is an open access article distributed under the Creative Commons Attribution License.
