Paper Contents
Abstract
This study looks at SAIL's marketing strategy while analyzing strategic market survey methods for industrial goods. A market survey of 20 corporate businesses in Salem was carried out during an internship at SAIL's Salem Steel Plant to determine consumer preferences for value-added items such as dinnerware sets, cookware sets, stainless steel coils, coils, and monuments. A systematic questionnaire was used to collect data for the analysis of quality, pricing, customization, and brand perception. The investigation provided important new information about the demand trends for premium stainless steel goods and corporate purchasing patterns. The study emphasizes how important it is to comprehend consumer demands in industrial marketing and how effective product pitching can increase consumer engagement. In order to better meet customer expectations, it offers helpful suggestions for improving survey techniques.
Copyright
Copyright © 2025 INDHUJA T S. This is an open access article distributed under the Creative Commons Attribution License.
