Paper Contents
Abstract
This studies paper investigates the quick upward push of quick commerce structures in India, with a special awareness on Zepto. The have a look at delves into the behavioral inclinations of customers enticing with Zepto for grocery purchases and evaluates how transport pace, fee sensitivity, app interface, and luxury have an impact on shopping for choices. Based on a based questionnaire circulated among a hundred respondents in metropolitan regions, the studies gives insights into the demographics of customers, key elements that strength platform desire, and the level of pleasure with Zeptos offerings. Findings advise that convenience, pace, and accessibility play vital roles in patron retention. This paper additionally outlines Zeptos commercial enterprise version, operational techniques, and the broader implications of customer behavior for the destiny of short trade in India.
Copyright
Copyright © 2025 Mukund D Bansode. This is an open access article distributed under the Creative Commons Attribution License.
