Paper Contents
Abstract
This study compares Indian customer perceptions of electric vehicles (EVs) to petrol and diesel cars. The study examines the emotional and rational drivers of EV adoption using Prospect Theory and the Theory of Planned Behavior (TPB) to examine environmental, social, psychological, and infrastructural aspects. A structured Google Form survey obtained 192 demographically diverse responses for a descriptive-correlational study. Descriptive statistics, correlation, and regression examined EV brand recognition, cost perception, environmental concern, infrastructure access, and trust. Open-ended response thematic analysis revealed emotional and psychological limitations. While 70% of participants recognize EVsenvironmental benefits, high upfront prices, poor charging infrastructure, and low brand trust dissuade them. The availability of charging stations substantially influenced EV familiarity, and just 31% of respondents trust EV brands equally to traditional ones. Younger people liked EVs more. This study integrates behavioral theories and highlights the viewpoints of young, first-time automobile buyers, who are underrepresented in the literature. To promote EV adoption in India, infrastructure, brand trust, and focused awareness are needed.
Copyright
Copyright © 2025 Ananya Tewari. This is an open access article distributed under the Creative Commons Attribution License.
