Paper Contents
Abstract
This research investigates the relationship between customer satisfaction and the financial performance of Lebanese small and medium enterprises (SMEs). The study extends beyond North Lebanon to cover SMEs across various regions. Using a quantitative method with a sample size of 260 SME customers, the findings confirm a significant positive impact of customer satisfaction on key performance indicators such as sales growth, operational profitability, and customer retention. By leveraging customer satisfaction, SMEs in Lebanon can achieve a competitive advantage, improve financial metrics, and enhance customer loyalty. The research also discusses the role of customer experience, service quality, and digital tools in fostering SME performance in a challenging economic environment.
Copyright
Copyright © 2024 Riad Makdissi. This is an open access article distributed under the Creative Commons Attribution License.
