Paper Contents
Abstract
With the rapid growth of e-commerce, online shopping platforms such as Meesho have gained significant popularity, particularly among young consumers. This study aims to analyze customer satisfaction levels with the Meesho app, focusing on factors such as product pricing, quality, ease of use, and overall user experience. A survey was conducted among 30 respondents to gather insights into their perceptions and expectations regarding the platform. The results indicate that 94.3% of the users are satisfied with Meeshos services, and 94.1% consider its products trustworthy. Additionally, 77.1% of respondents highlighted quick delivery and affordability as the most appealing features. The study also found that students constitute the majority of Meesho users, with 97.1% of respondents being above 18 years old. While the overall response was positive, customers expressed a desire for faster delivery and improved product variety. The findings of this study can help Meesho enhance its customer experience and address key areas for improvement in its services.
Copyright
Copyright © 2025 K.Aishwarya. This is an open access article distributed under the Creative Commons Attribution License.
