Paper Contents
Abstract
Customer satisfaction is a crucial success factor in the food and beverage industry. In the B2B segment, where clients demand consistent quality, timely deliveries, and personalized services, maintaining high levels of satisfaction is both strategic and essential. This paper focuses on Haldiram, one of Indias leading food brands, and explores the satisfaction levels of its industrial clients. Using a combination of quantitative surveys and qualitative interviews, the research investigates the main pain points, satisfaction determinants, and service improvement opportunities. The findings aim to help food manufacturers like Haldiram enhance their B2B service delivery and build longterm client relationships.
Copyright
Copyright © 2025 Mohit Kumar Singh . This is an open access article distributed under the Creative Commons Attribution License.
