E-COMMERCE FACTORS INFLUENCING CONSUMERS ONLINE SHOPPING DECISION
Sakshi D. Gawande D. Gawande
Paper Contents
Abstract
The rapid advancement of digital technologies and increasing internet penetration have significantlytransformed the landscape of commerce in India. E-commerce, defined as the buying and selling ofgoods and services over electronic networks, has emerged as a key driver of economic activity inthe country.
Copyright
Copyright © 2025 Sakshi D. Gawande. This is an open access article distributed under the Creative Commons Attribution License.