Paper Contents
Abstract
By outlining the prior research and offering a conceptual framework for competitiveness in logistics strategy, this research paper aims to investigate logistics strategy as a competitive tool for firm performance and the moderating effect of customer service effectiveness. It does this by presenting academic and practical advantages. A literature review is set up to help today's scholars and logistics managers analyze what has already been researched and what still needs to be looked at. From the standpoint of the focal firm, the study links the efficacy of customer service with the constraints for further research, so broadening our understanding of logistics strategy as a competitive instrument.
Copyright
Copyright © 2025 M.kuralmuthan . This is an open access article distributed under the Creative Commons Attribution License.
