Paper Contents
Abstract
Augmented reality (AR) and virtual reality (VR) are rapidly becoming pivotal in enhancing customer service by providing immersive and interactive experiences. These technologies allow businesses to engage customers through innovative solutions such as virtual product demonstrations, interactive troubleshooting, and remote assistance. AR and VR offer real-time, visually enriched support, leading to increased customer satisfaction and streamlined service processes. This paper examines the role of AR and VR in transforming customer service across various industries, discussing key applications, benefits, challenges, and future opportunities. The findings underscore the potential of AR and VR to create personalized and memorable customer experiences, paving the way for a new era of customer engagement.
Copyright
Copyright © 2025 Chandra Shekhar M B. This is an open access article distributed under the Creative Commons Attribution License.
