Paper Contents
Abstract
This case study explores the design, execution, and outcomes of a multi-format, digital-first campaign targeted at general physicians across India. The campaign was centered around the therapeutic use and clinical relevance of aceclofenac combined with paracetamol, a commonly prescribed combination for musculoskeletal pain. With over 1.8 million impressions and a click-through rate (CTR) of 13%, the campaign exemplified best practices in omnichannel healthcare professional (HCP) engagement. We evaluate its structure, content delivery mechanisms, and region-specific analytics to offer insights into future digital medical communication.
Copyright
Copyright © 2025 Asma Shaikh . This is an open access article distributed under the Creative Commons Attribution License.
