Paper Contents
Abstract
The ethical implications of data privacy and consumer protection in digital marketing are increasingly critical in today's data-driven landscape. This research paper aims to explore the multifaceted ethicalchallenges that arise from the collection, storage, and utilization of personal data for marketing purposes. It will examine key principles such as informed consent, transparency, and data minimization, which areessential for fostering trust between consumers and businesses. The paper will also address the importance of robust data security measures and compliance with regulations like GDPR and CCPA to protect consumer rights. By analysing case studies and current practices within the industry, this study seeks to provide acomprehensive understanding of how ethical considerations can be integrated into digital marketing strategies, ultimately promoting responsible marketing practices that respect consumer privacy
Copyright
Copyright © 2025 Liza Mohanty. This is an open access article distributed under the Creative Commons Attribution License.
