Paper Contents
Abstract
Advertising residential, commercial, and industrial properties, among others, is an essential part of the real estate industry's ever-changing sales landscape. With an emphasis on both conventional and digital methods, this research intends to assess the effect of various marketing techniques on the success of real estate transactions. The study finds important marketing strategies that increase sales conversion rates and consumer involvement by examining market trends, consumer behavior, and sales data. The impact of targeted marketing on consumer choices is shown by comparing different real estate categories. Surveys and case studies are among the quantitative and qualitative methodologies used in the research to evaluate the efficacy of direct sales strategies, social media campaigns, branding, and advertising. Digital marketing, especially on social media and other online platforms, has had a major impact on sales growth, according to the findings. However, conventional marketing approaches are still effective for specific client categories. At the conclusion of the study, the authors provide strategic suggestions for improving marketing strategies in order to boost real estate sales.
Copyright
Copyright © 2025 ABHISHEK KUMAR. This is an open access article distributed under the Creative Commons Attribution License.
