Paper Contents
Abstract
AbstractThis study examines how consumers in Nagpur's urban setting see environmentally friendly advancements in electric two-wheelers. These automobiles are an essential way to lessen the harm that traditional modes of transportation do to the environment. Despite growing consumer awareness of the environmental advantages of electric mobility, obstacles like high upfront costs, a lack of adequate charging infrastructure, and range concerns still prevent broad adoption. Consumer decisions are greatly influenced by technological advancements, especially in the areas of battery efficiency and charging capabilities, green branding, and focused marketing. Although government incentives and policies have a significant impact on consumer choices, their efficacy is mostly dependent on outreach and regional execution. To increase adoption rates, this study recommends the creation of more affordable car options, increased charging infrastructure, and marketing campaigns that prioritize the environment. In order to promote sustainable growth in the electric two-wheeler market, future research should look more closely at long-term behavioral patterns, regional variations in adoption, and the contribution of early adopters to increasing acceptance. Keywords: Green innovation (GI), consumer preferences (CP), electric two-wheelers (E2W), sustainable mobility (SM), and urban transportation (UT)
Copyright
Copyright © 2025 Trisha Deshmukh . This is an open access article distributed under the Creative Commons Attribution License.
