Paper Contents
Abstract
In the current digital era, social media has become an essential tool for businesses to interact with their audience, build brand awareness, and communicate.But marketers face unique challenges when it comes to modifying their approach, applying data, and maintaining competitiveness in the face of evolving platforms and changing customer demands. This study intends to address these concerns by examining the strategies, tools, and trends that will shape social media marketing going forward and highlighting potential roadblocks that may prevent its growth.
Copyright
Copyright © 2024 Raviraj N. Pandya . This is an open access article distributed under the Creative Commons Attribution License.
Paper ID:
IJPREMS41100072814
ISSN:
2321-9653
Publisher:
ijprems