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FROM STADIUM TO STOCK MARKET:THE ECONOMIC IMPACT OF SPORTS

GNANESH A A

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Paper Contents

Abstract

The study titled "From Stadiums to Stock Markets: The Economic Impact of Sports" examines the financial influence of the sports industry on economic growth. The research investigates contributions from sports facilities, major events, and related industries, focusing on their impact on revenue generation, employment, and investment trends. Using quantitative methods such as the Chi-Square Test and Independent T-Test, data from 70 respondents (athletes and non-athletes) was analyzed. Results indicate that while sports significantly contribute to economic growth, there is no significant relationship between sports participation and individual investment behavior. Both groups shared similar views on sports economic importance. The study identifies key opportunities in infrastructure development, tourism, and media rights, alongside challenges like high maintenance costs and event risks. These findings provide insights for policymakers, investors, and sports industry stakeholders seeking to leverage sports for economic development.Keywords: Sports Economics, Investment Behavior, Infrastructure Development, Revenue Generation, Employment Opportunities, Sports Industry Challenges

Copyright

Copyright © 2025 GNANESH A . This is an open access article distributed under the Creative Commons Attribution License.

Paper Details
Paper ID: IJPREMS50300049227
ISSN: 2321-9653
Publisher: ijprems
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