Paper Contents
Abstract
This research project explores the transformative impact of Generative Artificial Intelligence (GenAI) on business content creation. As companies adapt to the digital age, tools such as ChatGPT, Midjourney, DALLE, Jasper, and Copy.ai are rapidly replacing traditional content workflows across marketing, human resources, branding, and customer service.The study provides a detailed understanding of how GenAI enhances content production through speed, personalization, cost-efficiency, and creative automation. It also includes primary research gathered from a survey of 72 professionals, offering real-world insights into GenAIs adoption, benefits, and challenges. Case studies from companies like Coca-Cola, Shopify, Canva, and Zomato further reinforce the technologys business value.Findings show that while GenAI improves operational output, it also introduces limitations like potential bias, ethical risks, and over-reliance. The report concludes with strategic recommendations for phased adoption, human-AI collaboration, and policy safeguards.The project contributes meaningfully to ongoing research on AI in business and serves as a practical guide for organizations considering GenAI integration.Keywords: Generative AI, Business Communication, ChatGPT, Content Automation, Artificial Intelligence, Marketing Technology.
Copyright
Copyright © 2025 Ayush sharma. This is an open access article distributed under the Creative Commons Attribution License.
