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How AI Works in Advertising

Hariharasudhan K R K R

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Paper Contents

Abstract

This research specifically identifies the effect AI has upon advertising natures. As a consequence, there are components to such an assessment founded in balances literature reviews from appropriate histories plus fresh evidence assembled as the outshoot from research as realized for that survey question into the sample involving 100 responders about being surveyed so relating results concerning key realms within that function. This research throws light on the reader about the benefits and merits of AI-based advertising, reminding one of the ethical concerns and complexities involved. The study reveals that AI is transforming the advertisement industry with data-driven decision-making, customized experiences, and efficiency gains leading to improved campaign performance and a better return on investment.Keywords: AI in Advertising, Machine Learning, Deep Learning, Predictive Analytics, Personalization, Automation, Targeting, Content Creation, Campaign Optimization, Consumer Engagement, Ethical Considerations.

Copyright

Copyright © 2025 Hariharasudhan K R. This is an open access article distributed under the Creative Commons Attribution License.

Paper Details
Paper ID: IJPREMS50200026038
ISSN: 2321-9653
Publisher: ijprems
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