Paper Contents
Abstract
E-commerce has revolutionized the way artisans and small businesses connect with customers, turning the world into their marketplace. This paper explores how online platforms empower artisans by expanding their reach, lowering overhead costs, and helping them build strong, recognizable brands. While the benefits are significant, challenges such as digital literacy, market competition, and logistics hurdles can make it difficult for artisans to thrive online. To address these issues, this study highlights key strategies for success, including effective digital marketing, streamlined logistics management, and improved financial accessibility. Ultimately, e-commerce serves as a powerful catalyst for economic independence, sustainability, and creative entrepreneurship, offering small businesses the tools they need to grow and succeed in a competitive digital landscape.
Copyright
Copyright © 2025 Ankit Yadav . This is an open access article distributed under the Creative Commons Attribution License.
