Paper Contents
Abstract
With 800 million internet users and a 8.5 lakh crore e-commerce market (IBEF, 2024), India's digital marketing environment has a big impact on consumer purchasing decisions. This study looks at how Noida consumerspurchase intent, brand loyalty, and spending habits (in ) are affected by digital marketing platforms like social media, influencer campaigns, and search engine ads. Primary data was gathered using a mixed-methods approach, including in-depth interviews with 25 participants and a Google Forms survey with 150 respondents. According to the findings, 60% of respondents spend between 5,000 and 10,000 per month on online purchases, making social media (50%) and influencer marketing (20%) the most important outlets. Ad weariness (25%) and privacy concerns (35%) are major obstacles.Recommendations include targeted campaigns, enhanced data security measures, and digital literacy programs to strengthen engagement in Indias 20 lakh crore retail market. This thesis contributes to academic literature and provides actionable insights for businesses.
Copyright
Copyright © 2025 ANIL CHAUDHARY . This is an open access article distributed under the Creative Commons Attribution License.
