Paper Contents
Abstract
With 800 million internet users and a 8.5 lakh crore e-commerce market (IBEF, 2024),India's digital marketing environment has a big impact on consumer purchasingdecisions. This study looks at how Noida consumerspurchase intent, brand loyalty, andspending habits (in ) are affected by digital marketing platforms like social media,influencer campaigns, and search engine ads. Primary data was gathered using a mixed-methods approach, including in-depth interviews with 25 participants and a GoogleForms survey with 150 respondents. According to the findings, 60% of respondentsspend between 5,000 and 10,000 per month on online purchases, making socialmedia (50%) and influencer marketing (20%) the most important outlets. Ad weariness(25%) and privacy concerns (35%) are major obstacles.Recommendations include targeted campaigns, enhanced data security measures, anddigital literacy programs to strengthen engagement in Indias 20 lakh crore retailmarket. This thesis contributes to academic literature and provides actionable insightsfor businesses.Keywords: Digital Marketing, Consumer Behavior, Social Media, InfluencerMarketing, E-commerce, India, Google Forms, Data Visualization.
Copyright
Copyright © 2025 ANIL CHAUDHARY . This is an open access article distributed under the Creative Commons Attribution License.
