Paper Contents
Abstract
By integrating cutting-edge technologies like artificial intelligence (AI), big data analysis, cloud computing, and the Internet of Things (IoT) into routine business processes, digital transformation is a powerful force that is rewriting the rules for traditional enterprises. This study looks at the opportunities and difficulties of digital transformation in conventional company settings, focussing on how it affects customer experience, market positioning, corporate culture, and operational performance. The study provides a conceptual model for analysing the forces behind and difficulties associated with digital transformation, drawing on case studies of Reliance Jio, Tata Motors, and ITC Ltd. as well as supporting literature. According to the research, successful transformation necessitates not just the consolidation of technology but also leadership, vision, and flexibility.
Copyright
Copyright © 2025 Mohamed immamuddin. This is an open access article distributed under the Creative Commons Attribution License.
