Paper Contents
Abstract
Product packaging is highly competitive today since self-service has improved and consumer lifestyles have changed. Every business concentrate on packaging since it is the primary means of promoting sales. In addition to increasing the company's market share and lowering its advertising expenses, product packaging influences consumers and their hasty purchasing decisions. With an emphasis on Star Royal Distributors, this study investigates the relationship between product packaging and consumer purchasing behavior in the paper products sector. According to the survey, packaging attributes like aesthetic appeal, material quality, branding, eco-friendliness, and practicality affect consumer preferences and purchasing decisions. One hundred two customerscomments were gathered using a survey approach, which shed light on how they view packaging's influence on purchasing decisions. The results of the correlation research show that the aspects of loyalty and Star Royal Distributorspurchasing behavior are positively correlated. This study offers valuable information for enhancing packaging techniques and helpful information for managers and marketers working in the paper product sector. It is advised that more studies be done to examine how particular package components affect consumer behavior across various product categories and demographic groups.
Copyright
Copyright © 2024 Dr. RIAZ AHMED M. This is an open access article distributed under the Creative Commons Attribution License.
